The aim is to love God because the pure heart loves loving God and because the true mind knows He deserves it. Unlike the accusations and beliefs of the critics and skeptics, it is neither an obligation of duty; nor a fear of damnation; nor a wish for power; nor a desire to appear more righteous than others; nor because God needs it; but because through all love, truth, reason, faith, honesty, and joy in and beyond oneself and the universe, He is worthy.
The clear awareness of having been born into a losing struggle need not lead one into despair. I do not especially like the idea that one day I shall be tapped on the shoulder and informed, not that the party is over but that it is most assuredly going on—only henceforth in my absence. (It's the second of those thoughts: the edition of the newspaper that will come out on the day after I have gone, that is the more distressing.) Much more horrible, though, would be the announcement that the party was continuing forever, and that I was forbidden to leave. Whether it was a hellishly bad party or a party that was perfectly heavenly in every respect, the moment that it became eternal and compulsory would be the precise moment that it began to pall.