The aim is to love God because the pure heart loves loving God and because the true mind knows He deserves it. Unlike the accusations and beliefs of the critics and skeptics, it is neither an obligation of duty; nor a fear of damnation; nor a wish for power; nor a desire to appear more righteous than others; nor because God needs it; but because through all love, truth, reason, faith, honesty, and joy in and beyond oneself and the universe, He is worthy.
The love that I believe in is something that goes beyond the physical aspects of this world. The love that I believe is one that extends its energy and power through the beautiful souls that I encounter along the way, a love that can be seen in the eyes of a little dog or in the confusion of a cute lost cat who wants to be worshiped like a Goddess. This kind of love goes through a divine crafting of a person's inner self, through personal experience and thousands of years of tears and strength, that can only be seen in the familiar eyes of old souls, the eyes that recognize each other even after long times of separation, the eyes that find themselves familiar with places they have probably been to before, but that nevertheless bring great memories with every visit. This kind of love sees hope in the eyes of new-born children that know way much more than they are capable of putting into words and that bring with their innocence a smile on each person's face who'd wish they could start again. The love that I see when I look at you is a love which has roots deep inside each of us, but that needs care and light to grow and unfold its branches so that they can reach outside of ourselves and even further beyond the skies.
Because here's something else that's weird but true: in the day-to day trenches of adult life, there is actually no such thing as atheism. There is no such thing as not worshipping. Everybody worships. The only choice we get is what to worship. And the compelling reason for maybe choosing some sort of god or spiritual-type thing to worship—be it JC or Allah, be it YHWH or the Wiccan Mother Goddess, or the Four Noble Truths, or some inviolable set of ethical principles—is that pretty much anything else you worship will eat you alive. If you worship money and things, if they are where you tap real meaning in life, then you will never have enough, never feel you have enough. It's the truth. Worship your body and beauty and sexual allure and you will always feel ugly. And when time and age start showing, you will die a million deaths before they finally grieve you. On one level, we all know this stuff already. It's been codified as myths, proverbs, clichés, epigrams, parables; the skeleton of every great story. The whole trick is keeping the truth up front in daily consciousness.
Sometimes I go to God and say, "God, if Thou dost never answer another prayer while I live on this earth, I will still worship Thee as long as I live and in the ages to come for what Thou hast done already. God’s already put me so far in debt that if I were to live one million millenniums I couldn’t pay Him for what He’s done for me.